Key findings

• Cider is the cheapest available product in England and is being sold for as little as 19p per unit of alcohol, meaning that consumers can reach the weekly low-risk drinking guideline of 14 units of alcohol for just £2.68.
• One bottle of the cheapest cider contains more alcohol than eight pints of beer – and costs 8p less than a single pint in a pub.
• For the price of a standard cinema ticket (£7.11), you could buy two bottles of wine, containing 19.5 units, and have 13p change leftover.
• A 1-litre bottle of vodka, which contains 37.5 units, is cheaper than a large pizza at Domino’s (£14.99).

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